한빛출판네트워크

Apractical, skills-oriented approach to strategic management

Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide.

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

1. The Nature of Strategic Management

PART 2: STRATEGY FORMULATION

2. Business Vision and Mission

3. The External Assessment

4. The Internal Assessment

5. Strategies in Action

6. Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

7. Implementing Strategies: Management and Marketing Issues

8. Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

9. Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

10. Business Ethics, Environmental Sustainability, and CorporateSocial Responsibility

11. Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

How to Prepare and Present a Case Analysis